Why should we blog

Why do you need to blog?

Are you considering sending your blog to an early death? Has your blog been dying a slow death? You sit and watch it wither and waste away. You may have even had that shocking moment of clarity, as you try to recall the reason why you have a blog. Perhaps, you vaguely recall hearing someone tell …

Is blogging – still a thing?

A friend recently asked me, yet me this in all earnest. For someone who works with content, I had to roll my eyes and try not to throw myself on the floor screaming and crying. I held back – and wondering if replying was still a thing. The answer to the question depends on you. …

Relevant Content

Why Relevant Content, is and will always be Relevant…

Relevant: Closely connected or appropriate to what is being done or considered. So let us together first define relevant content: How many new emails come into your inbox each day? What percentage of those to you read, file and delete? If you did read a few of those emails that made it through, ask why …