Is blogging – still a thing?

A friend recently asked me, yet me this in all earnest. For someone who works with content, I had to roll my eyes and try not to throw myself on the floor screaming and crying. I held back – and wondering if replying was still a thing. The answer to the question depends on you. …

Relevant Content

Why Relevant Content, is and will always be Relevant…

Relevant: Closely connected or appropriate to what is being done or considered. So let us together first define relevant content: How many new emails come into your inbox each day? What percentage of those to you read, file and delete? If you did read a few of those emails that made it through, ask why …